As a business strategy, franchising is an excellent way to grow your opportunities without having to start from scratch. As the franchisee, you get access to policies that have been tried and tested. You also get to use a brand that has already earned a place in people’s minds depending on your agreement.
When it comes to an apparel franchise, getting started can be tricky. This is because clothes are sensitive and many people are already set in their ways. However, one way to ensure that you get faithful clients is stocking products that they need. In this case, the following products will drive your sales to a new level:
The Trench Coat
This jacket has earned its place in the hall of fame of timelessness. It is loved for its elegance and class. For the wearer, the trench coat will inject a look of sophistication to their outfit. You can stock different colors to suit many preferences. Be sure also to accommodate the differing sizes of your target clients. It is also a good idea to get waterproof jackets so that they can be more practical for the buyer.
The Leather Jacket
Many people have come to associate leather jackets with bikers. However, these are not the only people who do well with the said coat. You will be selling this jacket to someone who wants an edgy look without appearing like they are trying too hard. You can always dress up dummies or pair up your coats on the display with possible outfits that can go with this jacket. Whether it is a brown, gray, or black leather jacket, you can be sure that the jacket will find a home with a stylish buyer.
The Denim Jacket
For many ladies, denim jackets are classified as a bare necessity. It helps that the jacket is light, meaning that it will serve them no matter the time of the year. Denim jackets can be paired with jeans, gowns, dresses or even shirts. Be sure to have different designs, like cropped denim and sleeveless options.
The Bomber Jacket
Together with the leather jacket, this jacket is popular among bikers. It is also loved by ladies who prefer the tomboyish yet chic look. To sell this jacket, you will need to pair it with pieces that speak to these kinds of ladies. A pencil skirt, for example, is an excellent idea. You can also match the jacket with shorts or maxi skirts.
The Quilted Jacket
The quilted jacket has managed to snag a special place between keeping the wearer warm and keeping them stylish. It is edgy and functional. Many ladies go for this jacket on the days leading to winter or during the fall. It has a distinct advantage: it is not too heavy, but it keeps the cold away.
Selling apparel is a complicated affair, especially when you are just starting. It is a good idea to begin by stocking clothes that you know will provide value. However, remember that you will also have to immerse yourself in marketing to establish yourself as an authority.