If you are a retail shop owner, you’re probably always looking for new ways to attract walk-ins and increase your daily visitors. After all, the more visitors you have, the higher chance you’ll have to get higher revenue.
But how exactly will you do that? Here are some tips to help you keep your business interesting so that customers will keep coming back:
Keep up With Seasons and Trends
People are usually not interested in old and outdated shops, so if you want to have more visitors, one of the best things to do is freshen up your shop from time to time. Give customers modern and relevant reasons to check out what you can offer. You can do this by adding seasonal and trendy elements to your displays.
For example, if people and starting to prepare for a new school year, it would be ideal to display “back-to-school” decorations, like backpacks, lunch boxes, books, and other school items. Or, if it’s the Christmas season, set up a giant tree right in the middle of your shop to attract people.
But that’s not all. You may also incorporate the latest trends into your decors. Perhaps your shop is beside a cinema, and let’s say the cinema is about to show the latest Spider-Man movie. People will definitely line up to see this superhero movie, and you can use that as an advantage to add web designs, spider man posters, and other decorations that will attract its fans.
Use Attractive Signage
Sometimes, attractive signage can make a huge difference. If your shop is located in a busy area where people are always too distracted by other things, you need to put signage to grab their attention.
What’s great about improving your signage is that it’s pretty affordable, simple, and effective. The secret here is to pick a sign that will stand out. Using signage does not end in displaying “SALE” posters on your window. It goes beyond that.
If possible, consider a customized element that will make your shop look appealing. One great example here is metal signages- they are durable, cost-effective, and not to mention highly aesthetic. You don’t even have to worry about looking for a company that offers metal laser cutting services, as they are pretty much available online.
Invite Experts or Influencers
Influencers have the power to encourage their fans to support a particular business. Inviting an influencer or an expert is a great idea if you want to advance in the competition. This is a strategy that many independent bookstores have tried in the past, and their success is proof that doing this technique is ideal.
Take Care of Your Existing Customers
Attracting new customers into your shop will always be exciting, but increasing footfall isn’t always about inviting new shoppers. You also need to take care of your existing customers, so they will always come back.
Besides, it’s much easier to retain loyal customers than to find new ones. They can even increase your customer reach as they market your business to their acquaintances. As you can see, it’s crucial to keep your customers satisfied as they can be your free marketing team.
Don’t Just Focus on Selling Products
Indeed, your physical products are the bread and butter of your business, but they should not be your only focus. As you may already know, we are now in the digital era. That means that consumers nowadays can purchase products online. For that reason alone, you need to develop plans that will offer a unique customer experience that buyers will never get in online shopping.
For example, offer services that they can get for free or at a discounted price, especially for walk-in clients. This will encourage them to get up on their feet and visit your store personally. You can offer complimentary drinks for loyal customers or free foot massage for every purchase of body care products.
Make Shopping a Social Experience
In general, shopping is a social experience. But you can make it even better by offering fun activities that shoppers can enjoy with family and friends. Find some ways where your customers can interact with one another.
Here are some examples:
- Set up a photo booth.
- Organize a one-day event, such as charity or gift-giving events.
- Put up a mini playground in one corner so kids can play while their parents are shopping.
There are so many ways to invite more customers into your shop. While decorating and putting signs are the usual go-to solutions of most entrepreneurs, offering unique customer experiences and nurturing relationships with your existing customers are crucial too. Follow these tips to make your retail store more appealing to people.