Believe it or not, businesses do not take a holiday just because the season is in for extra spending. On the contrary, most businesses go into overdrive. The holidays are one of the busiest seasons of the year. Gift-giving and just being generally generous to the people around you give people an extra reason to buy more, hence the reason behind most businesses, especially those in the retail sector, going beyond the extra mile in making sure costumers enjoy spending.
Getting people to relax parting with their money is easy. The extra budget goes into putting up a holiday installation. Budgets are also prepared in advance to make sure the company doesn’t scrimp on putting up an adequate advertising budget. These all go into making you soak up the holiday spirit so that you buy (sometimes without abandon) and the businesses earn big from your purchases.
But then, businesses should also learn to save, especially if they’re small-to-medium enterprises. Here is a compilation of useful tips for putting up impressive holiday spreads without over-spending.
Useful Tip 1: Mix and Match Your Holiday Decor
It’s important to consider two things here: the area you’re in and the themes that you’ve seen through the years.
It will be easy to go rustic if you’re in a quaint town but go big and stay with the times if you’re in the city or a large township. The Christmas tree shouldn’t be missing from your holiday spread, but you should also consider placing other decors like wreaths and lights to add to the mood. Don’t forget to keep everything within the theme that you’re trying to go for, or you’re going to risk confusing your market shoppers about the kind of feel you want them to take from your holiday decor.
Useful Tip 2: The Tree Is the Centerpiece
There’s a reason why store centerpieces are often the Christmas tree and why there are tree-lighting ceremonies during the holidays. The Christmas tree always tends to be the centerpiece of every holiday decoration.
If you have space enough for a big tree, don’t save on buying small ones, go big and hold a lavish tree-lighting ceremony if you can afford it. The tree-lighting is also done to attract customers and make them feel the holiday spirit. When they’re happy, you’re happy, because they’ll buy a lot from your store.
Useful Tip 3: Tradition Works During the Holidays
There’s nothing quite like traditional decorations and get-togethers during the holidays. Visiting your parents sure brings back some cheerful memories. Going around the places you’ve grown up in during the holidays brings a certain enjoyment, too. That’s what your store decorations should evoke once it’s time to put up all the Christmas decorations.
Live decorations like poinsettias and potted pines would look good in a lobby, just as other decorations like wreaths and trees look natural when placed in areas like entryways or the store’s central area. Just remember to place them where they’ll be noticed the most!
Useful Tip 4: Source Decorations from a Trusted Store
It goes without saying that you’ll need to buy these decorations en masse, especially if you’re decorating for the first time (e.g., your store is new). You should also learn how to look for a Christmas decoration supplier, one that you’ll come back to once the holiday season rolls around.
You’ll know it from how they have the decorations you need. They will also need to supply everything, from the lights to the wires that hold them, to the quality that these have. It goes without saying that you need to buy for quality, not quantity.
There are a lot of other tips there to give your store a unique holiday appearance, but these are only a few you could take inspiration from. Just remember to give people what they want during the holidays and you’ll reap the rewards through profits going through the roof.